Five numbers from your booking system. A deliberately conservative estimate of the revenue you could realistically recover from cancellations, no-shows, and lapsed clients over the next 12 months.
Picking your industry loads typical numbers and tunes the assumptions behind the estimate. Every field stays editable — your real numbers always win.
Not everything you lose — just the portion you could realistically get back with better deposit, reminder, and win-back systems. Real audits usually find more.
We capped this estimate at 20% of your annual revenue to keep it conservative. Your inputs suggest the real opportunity may be larger — that's exactly what an audit verifies.
The estimate is free — enter your email to reveal it. We'll also send a copy with the three fixes that recover the most, fastest.
The calculator estimates. The audit knows — from your actual booking history.
Cancellations & no-shows. We start with the full value of your cancelled slots for the year, then assume most of them already get refilled or rebooked — because in a healthy book, they do. Only 20–30% of cancelled value (depending on your industry) is treated as realistically preventable through deposits, reminders, and waitlist systems.
Lapsed clients. We don't pretend every quiet client comes back. The model assumes a 15–22% win-back rate — in line with what well-run reactivation campaigns actually achieve — and that returning clients rebook at roughly half their old frequency in the first year.
The cap. No matter what you enter, the estimate never exceeds 20% of your annual revenue. If your inputs suggest more, we'd rather verify it against your real booking data than show you a number we can't defend.
Deliberately conservative on purpose. Real audits usually find more — because they also examine pricing, service mix, and rebooking patterns the calculator can't see.