Booked & Banked — Revenue Diagnostics for Appointment-Based Businesses

What's in the audit

Four things we look at. Every time.

One export from your booking system. Four areas checked. Every gap gets a dollar amount.

Cancellation & no-show recovery

Typical range · $3K – $18K/yr

~1 in 10 appointments gets cancelled or no-showed. If there's no consistent policy, you absorb every dollar. We show you the exact cost and help you set up a deposit structure your clients will actually be fine with.

Total lost to cancels & no-shows in the last 12 months
Who's cancelling, which services, which days
Deposit and policy recommendation
Scripts for how to talk to clients about it

Bringing back lapsed clients

Typical range · $6K – $24K/yr

Most studios lose 30–40% of clients a year to drift — people who used to come regularly and just stopped. We find them, size the opportunity, and write the outreach messages to bring them back.

Every lapsed client, sorted by how much they spent
Your VIPs who've gone quiet — highest priority
Recovery value per group
Ready-to-send win-back messages

Getting first-timers to come back

Typical range · $4K – $16K/yr

4 in 10 first-timers never rebook. We look at where the drop-off happens in your book specifically — not industry averages — and show you what to do about it.

One-time vs. repeat client value comparison
Rebooking rate by service
Where you're losing them after visit 1
Package and follow-up recommendations

Are your prices actually right?

Typical range · $2K – $10K/yr

Not every service earns its spot. We check revenue per hour by service, compare your prices to your local market, and tell you exactly what to raise, what to push, and what to cut.

Revenue per hour by service
How your prices compare to your local market
Which services are underpriced
What to change and by how much

From clients

"I genuinely didn't know how much I was leaving behind every month until I saw the actual numbers. Cancellations alone were adding up to way more than I thought. Less complicated than I expected — he explained it in a way that actually made sense for how I run my studio. Best thing I've done for my business this year."

@lashific

Lash Studio · Toronto, ON

"Didn't realize my first-appointment drop-off was that bad until I saw the breakdown. Way more lapsed clients than I thought — and I was pricing my most-requested service below market. Put the deposit policy in, adjusted pricing, and things shifted pretty quickly. Wish I'd done this sooner."

@rougebrow.ca

Brow Studio · Toronto, ON

How it works

One file. That's it.

No apps to install, no passwords to share, no disruption to how you already work. You've already done the hard part — we just read what your system has been recording.

Get started

Export your booking data

Download a CSV from your booking system — Acuity, Square, Vagaro, Fresha, and others all have this. Takes about 5 minutes.

We run the analysis

We go through your full history — all four areas. Every gap gets a dollar amount and a priority.

You get your report

A clean, numbered breakdown within 3 business days. Every finding paired with what to do about it.

We walk through it together

A call is included with every package. We go line by line, no jargon, no rush.

Pricing

Pricing is still taking shape.

Every studio we've audited so far has a different shape — different volume, different platform, different recovery opportunity. Rather than lock in a number too early, let's talk about your numbers first.

Start the conversation

Let's talk

Tell us about your studio and what you're hoping to fix. We'll walk you through what the audit finds and what an engagement would look like — no fixed tiers yet, no pressure.

Full behavioral audit across all four areas
Every gap with a dollar amount attached
A prioritized outreach plan you can act on

Get in touch

Want to see what the audit actually looks like first? Check the sample report.

Who's behind this

Built by someone who does this for a living.

I'm a data analyst at one of the largest insurance companies in North America. Finding where money is slipping through the cracks is what I do every day — I have a degree in Biochemistry and a Master's in Analytics, and I've spent years doing this at scale.

What I kept noticing: small service businesses are sitting on the same gaps as the big ones — they just don't have anyone looking. The same analysis that moves the needle for a large organization can genuinely change things for a studio owner. Faster, too.

I care about this work because I care about the people running these businesses. That's why it exists.

BSC BIOCHEMISTRY MSC ANALYTICS TORONTO · NORTH AMERICA

Questions

Stuff you'd probably want to know.

Something else on your mind? Email josh@bookedandbanked.ca

What do I actually need to send you?

Just a CSV export from your booking system — Acuity, Square, Vagaro, Fresha, Mindbody, and Jane App all have this option. It takes about 5 minutes to pull, and we'll walk you through it if you're not sure how. No logins, no access to your account, nothing complicated.

Is the free estimate actually free?

Yes, completely. Enter five numbers and your email, and we'll show you a conservative estimate of what you could realistically recover — plus the three fixes that make the biggest difference, fastest. Try it here.

What happens to my client data?

It stays private. We operate under a PIPEDA-compliant agreement (that's Canadian privacy law), your data is used only for your audit, and nothing traceable to your business ever shows up anywhere else. Full details in our privacy policy.

Do you help me implement the changes too?

Yes — that's the whole point of the monthly service. The audit tells you what to do. The Automated Recovery tier does it for you: it sends the outreach emails and texts automatically, every day, without you being involved. You keep your booking platform exactly as-is. We layer on top of it.

How long does it actually take?

The audit is delivered within 48 hours of receiving your file. A 45-minute strategy call is included — we go through everything together so nothing is confusing. If you move to the monthly service, the automation is live within a week of setup.

What if you don't find much?

Honestly, it almost never happens. Cancellation leakage, lapsed clients, and pricing gaps show up in pretty much every booking-based business. The question is always how much — not whether. If you want to see what a real report looks like first, check the sample audit.

How much does this cost?

We're still finalizing pricing as we learn from real studios — appointment-based, membership-based, capacity-constrained (a fixed number of bays, rooms, or spaces), whatever shape your business takes. Email josh@bookedandbanked.ca with what you're running and we'll figure out a fair structure together before anything is billed.

Your booking history is full of money you haven't collected yet.