Small businesses have better data than they realize.
Large companies have whole teams studying retention, customer value, pricing, acquisition and customer behaviour.
Most service businesses collect many of the same signals every day through their booking system. They just don't have anyone analyzing them.
A lash artist with a 300-client book has the same kind of data a big retailer does. She just has no way to turn it into action.
Booked & Banked was built to bring that level of customer analysis to smaller service businesses, without requiring them to build a data team.
Joshua, founder. Toronto.
Hi, I'm Joshua.
I'm based in Toronto, with a Master of Science in Management Analytics and professional data science and analytics experience, including customer and commercial analytics.
I started Booked & Banked because the questions big companies pay teams to answer are the same ones a salon, a studio or a golf simulator owner has. Who stopped coming? What is it worth? Who should I call first?
Those owners shouldn't need a data team to find out. So I built the system that does the digging and hands back a plain answer.